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    BE YOUR OWN KIND OF BEAUTIFUL
    Treat Your Hair Like You Want to Be Treated

TRENDING PRODUCTS

    Products - NYB Miami Sale -22%
    Helps restore and rebalance hairs natural look and feel. The formula contains Avena and nourishing oils which helps lock in color longer and helps protect hair from hot styling, processing and environment. Helps reduce flyaway and frizzy hair. Great for all processed or natural hair types. Infused with nourishing oils Paraben free
  • For very dry, color treated, damaged hair Cleanses and hydrates hair while offering the highest level of color protection.
    Restructuring Creme with Oat infusion and light weight botanicals. Paraben free Now with lightweight botanicals creating enhanced manageability antioxidant effect for longer lasting color and shine. Paraben free
    Royal Moroccan Sulfate Free Moisturizing Shampoo has a color preserving formula that gently cleanses, repairing damage caused by chemicals and impurities. Helps to combat humidity and steer clear of frizz. Rich in proteins, argan oil and vitamin E, hair is soft, silky smooth and easy to comb.
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  • High tech product that provides gentle cleaning, removes heavy metals, chlorine and impurities. Protects hair strands and the scalp against polluting agents creating an incredible natural barrier.
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    The active ingredients of lemon, rosemary and propolis combined in this shampoo, are specially designed for greasy hair and scalp. It cleans thoroughly and gently absorbs the excess of sebum, giving softness to the whole hair.
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    Lightweight oil wonders volume rose silicone free shampoo for fine hair, infused with delicate Rose Hip Seed Oil, primes hair by removing buildup and delicately cleansing each strand. Helps provide softness and shine.
    Intense conditioning, fortifying, optimized for colored hair
  • Gentle thickening shampoo for thinning, mature hair, gently cleanses and adds body for thicker, revitalized hair.
    Gentle straightening shampoo for unruly hair, gently cleanses by smoothing the hair fiber, for straight hair without the frizz.
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    Control conditioner with Keratin and Liquid Silk
  • HI-Tech + Organic Actives For Damaged and Dry Hair Extra Hydration. Revitalizes and restores leaving no extra residue. No added dye, physiological pH, ideal for daily use. Color Protection.
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    It glides through hair, leaving hair infused with nourishing conditioners while building body movement and lift. Promotes ease of blow dry and healthy radiant shine. Recommended for fine chemically treated hair. Color safe.
    Intense conditioning, fortifying, optimized for colored hair
    Conditioner that defines waves and curls in a rinse out and/or leave in formula.
    Straightening conditioner for unruly hair, detangles and controls frizz for soft and lightweight hair.
    Coco-Motion lubricating conditioner  restores fluidity and elasticity for super springy curls
  • Luxe, light, leave in conditioner for glossy, expensive looking hair
    Deep, nutrition, conditioner for highly dehydrated and brittle hair. Powerful, anti-frizz, action and anti-breakage treatment. Moisturizes and restores damage tear, helping with combing and increasing natural shine. No dyes added and with physiological pH added.
  • Moisturizing and repairing treatment for over-processed hair
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    For fine and highlighted hair. Revitalizes and repairs hair while providing weightless moisture. Our fortifying formula is enriched with Kernox-T patented protein complex that provides unrivaled defense against the intense heat generated by modern styling appliances. This technology restores moisture and reinforces hair’s internal structure to revitalize and repair.   Made in Israel

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